Hello Etsy team - I am currently a visual designer specifically for the marketing department at an education/tech company. This means that I live & breathe branding when it comes to emails, banners, social creatives, landing pages, and online campaigns. I have worked to optimize brand marketing relationships and email creatives over the years – I've improved our design system through tests to figure out what types of creatives get the most attention and the most engagement, along with enhancing our emails with interchangeable modules that help increase engagement and brand awareness.
I have also worked to develop brands to engage authentically with our users, both visually and through the voice & tone. We find ways to give users something they are both surprised & delighted to find in their engagement with us – whether it's through a quirky image or a funny line of copy.
I love spending time being creative and would love to help more people do the same by working with you as a Senior Designer, Seller Brand Design. Let's talk.
Looking for some design chops?
I've worked to develop brands and figure out how to optimize digital creatives to increase engagement.
Every brand starts from somewhere...doesn't always mean we started out pretty.
Throughout these (college) years:
We grew from our awkward frehsman phase
to a more knowledgable (and slightly cooler) senior...
We built out our own photo library so we could have our own unique & stylized imagery. Yup, we directed and shot our own photography.
We created yearly campaigns and built out entire series of branded emails.
We optimized our channels to figure out new ways to engage our users repeatedly.
We ran tests to figure out what works better for us.
We tried out different types of ads to see what would engage users & grab their attention.
We designed creatives to fit with the types of platforms they were being run on to integrate them into the experience.
So – after all these creatives – what worked best?
Will be happy to talk & explain more.
See more of my work to find out what else I design.
Thanks for your consideration, hope to hear from you – after design, let's talk handmade!