Hello Shopify team - I am currently a visual designer specifically for the marketing department at an education/tech company. This means that I live & breathe branding when it comes to online campaigns, banners, social creatives, emails, landing pages, and digital creatives.
I have worked to develop our brand on a variety of digital paid platforms, including design for banners, FB paid & organic, Twitter, Pinterest, Instagram, and Snapchat. The best performing ads we’ve ran are always optimized for their channels - this means beautiful photos for Instagram, engaging snippets for TikTok, fun DIYs for Pinterest, and interesting visuals that stand out from your feed in FB.
I have also worked to build out brand guidelines and documentation that helps others understand how to work with the vision we have for our company. I sincerely believe that everyone at the company owns the brand, and I am excited to help every employee become a champion of our brand.
I love spending time being creative and would love to help more people do the same by working with you as a Senior Marketing Designer. Let's talk!
Looking for some design chops?
I've worked to develop brands and figure out how to optimize digital ads to increase engagement.
Every brand starts from somewhere...
Throughout these (college) years:
We grew from our awkward freshman phase
to a more knowledgable (and slightly cooler) senior...
We built out our own photo library so we could have our own unique & stylized imagery. Yup, we directed and shot our own photography.
We ran tests to figure out what works better for us.
We tried out different types of ads to see what would engage users & grab their attention.
We designed creatives to fit with the types of platforms they were being run on to integrate them into the experience.
We optimized our channels to figure out new ways to engage our users repeatedly.
We created guidelines to define our brand and to expand it into a system that could unite all designers across our company.
So – after all these creatives – how do we continue to evolve our brand?
Will be happy to chat & explain more.
See more of my work to find out what else I design.
Thank you for your time & consideration, hope to hear from you – after design, let's shopping!