Hello Smartly team - I am currently a visual designer & associate creative director specifically for the marketing department at an education/tech company in the California Bay Area. This means that I live & breathe branding when it comes to banners, social creatives, emails, landing pages, and online campaigns. I have worked with all different types of teams within my company to ensure that we are all working towards a cohesive brand experience, whether it is a product page or a CRM marketing email or swag that our HR team wants to produce.
I have also worked to optimize brand marketing relationships and creatives over the years, including tests to figure out what types of creatives get the most attention and the most engagement by figuring out what our audience wants and values.
I believe in connecting locally when I travel and would love to help travelers turn their trips into amazing experiences by working with your team as an Art Director. Let's talk!
Looking for some design chops?
I've worked to develop brands and figure out how to optimize digital ads to increase engagement.
Every brand starts from somewhere...
Throughout these (college) years:
We grew from our awkward freshman phase
to a more knowledgable (and slightly cooler) senior...
We built out our own photo library so we could have our own unique & stylized imagery. Yup, we directed and shot our own photography.
We ran tests to figure out what works better for us.
We tried out different types of ads to see what would engage users & grab their attention.
We designed creatives to fit with the types of platforms they were being run on to integrate them into the experience.
We optimized our channels to figure out new ways to engage our users repeatedly.
So – after all these creatives – what worked best?
Will be happy to talk & explain more.
See more of my work to find out what else I design.
Thank for your time & consideration, hope to hear from you!